Prepared by Exclusiva IncAMZ PDP Audits · October 16, 2026 · Full audit
Revenue at stake on this listing
Estimated from 40 open issues (5 critical). Fixing them is worth about 31% more conversions on your real sales (from your Business Report).
Module 01
Your listing run against the Exclusiva Amazon PDP Framework: 71 checkpoints across 11 pillars, graded by funnel stage. Every issue is ranked P1–P4 with the fix written for your listing.
Each stage’s score comes from the checkpoints that affect it. The leakiest stage is the one to fix first.
Your Seller Central numbers · from the files you uploaded · level 2
| Search query | Volume | Where it leaks | Share |
|---|---|---|---|
| magnesium glycinate | 412,000 | Seen but not clicked: main image, title, price or rating loses the click | 2.8% → 1.7% |
| magnesium for sleep | 196,000 | Seen but not clicked: main image, title, price or rating loses the click | 1.9% → 0.9% |
| magnesium supplement | 288,000 | Barely seen: the listing is not indexed or ranks too low for this query (title, backend terms, relevance, ads) | 2.1% → 1.2% |
| magnesium glycinate capsules | 44,000 | Added to cart but not bought: price shock at checkout, delivery date, a competitor in the cart, or Buy Box/stock issues | 4.7% → 3.1% |
| magnesium bisglycinate | 61,000 | Barely seen: the listing is not indexed or ranks too low for this query (title, backend terms, relevance, ads) | 2.1% → 0.9% |
| Converting term | Orders | ACoS |
|---|---|---|
| magnesium glycinate | 96 | 79% |
| magnesium glycinate 400mg | 41 | 50% |
| chelated magnesium | 18 | 47% |
| magnesium for sleep | 33 | 97% |
| Wasted term (10+ clicks, no orders) | Clicks | Spend |
|---|---|---|
| magnesium citrate powder | 74 | $98.40 |
| melatonin gummies | 41 | $61.50 |
Backend search terms: 96 of 249 bytes used.
| Priority | What to fix | At stake / mo | Who |
|---|---|---|---|
| P1 | Add each Tier 1 copy-gap keyword to the title or first bullet (see the copy-gap list in Module 2). No Tier 1 keyword missing from the copy while unranked (the copy gap) · Found: 2 Tier 1 keywords are in the copy gap: “magnesium for sleep”, “magnesium glycinate 400mg”. | ≈ $189 | Copy |
| P1 | Your listing is seen but not clicked: test a new main image and title (Module 6 experiments), and check price per unit against the top sellers. Click share keeps up with impression share (Search Query Performance) · Found: Impression share 2%, click share 1% across your search queries. | ≈ $189 | Design |
| P1 | Add a 30-second video in the gallery: capsule size, the label, the lab report (Module 5 has the shot list). A product video in the image gallery · Found: No video on the listing. | ≈ $189 | Design |
| P1 | Close the review gap: turn on Request a Review for every order, add an insert that points to the review page, and enroll the new 240-count size in Vine. Ratings count at least half of the top sellers’ median · Found: 1,284 ratings vs a top-seller median of 12,450. | ≈ $189 | Founder |
| P1 | Open each bullet with the outcome a buyer wants: falling asleep easier, calmer evenings, no stomach upset. Bullets lead with outcomes the buyer wants, not specs · Found: Bullets open with “High quality”, “Gentle formula” and “Satisfaction”: claims, not outcomes. | ≈ $189 | Copy |
| P2 | Fill the backend to 240+ bytes with the Module 4 set: misspellings, synonyms and uses not in the visible copy. Backend search terms use 180–249 bytes · Found: Backend search terms use 96 of 249 bytes. | ≈ $95 | Copy |
| P2 | Use each Tier 2 keyword once, naturally, in the title or bullets. Tier 2 keywords appear naturally in the title or bullets · Found: 2 of 12 Tier 2 keywords are placed well. | ≈ $95 | Copy |
| P2 | Badges follow conversion and ranking on a keyword: fix the P1 items, then push the hero keyword with exact-match ads. Amazon’s Choice or Best Seller badge · Found: No badge, while 3 of the top sellers have one. | ≈ $95 | Founder |
| P2 | Rewrite the title and bullets to place every Tier 1 keyword in the first 80 characters and every Tier 2 keyword in the title or bullets (Module 4 has the copy). Keyword Implementation Score of 85 or more · Found: Keyword Implementation Score 76/100 (partly optimized). | ≈ $47 | Copy |
| P2 | Add a lifestyle image: an adult at a nightstand at bedtime. A lifestyle image shows the product in use by the target buyer · Found: No image shows a person using the product. | ≈ $95 | Design |
| # | Quick win | Who |
|---|---|---|
| 1 | Add each Tier 1 copy-gap keyword to the title or first bullet (see the copy-gap list in Module 2). | Copy |
| 2 | Open each bullet with the outcome a buyer wants: falling asleep easier, calmer evenings, no stomach upset. | Copy |
| 3 | Fill the backend to 240+ bytes with the Module 4 set: misspellings, synonyms and uses not in the visible copy. | Copy |
| 4 | Use each Tier 2 keyword once, naturally, in the title or bullets. | Copy |
| 5 | Rewrite the title and bullets to place every Tier 1 keyword in the first 80 characters and every Tier 2 keyword in the title or bullets (Module 4 has the copy). | Copy |
| 6 | Create a Brand Store and make sure “Visit the [brand] Store” links to it. | Listing manager |
Weakest pillar highlighted.
“Check manually” items need data we didn’t have (usually a Seller Central file) or a human look; they’re left out of your score.
| Partial | Keyword Implementation Score of 85 or more Keyword Implementation Score 76/100 (partly optimized). Fix: Rewrite the title and bullets to place every Tier 1 keyword in the first 80 characters and every Tier 2 keyword in the title or bullets (Module 4 has the copy). | P2 |
| Pass | Hero keyword in the first 80 characters of the title “magnesium glycinate” is in the first 80 characters. | |
| Fail | No Tier 1 keyword missing from the copy while unranked (the copy gap) 2 Tier 1 keywords are in the copy gap: “magnesium for sleep”, “magnesium glycinate 400mg”. Fix: Add each Tier 1 copy-gap keyword to the title or first bullet (see the copy-gap list in Module 2). | P1 |
| Partial | Indexed for 90%+ of the top 50 keywords Indexed for 14 of 17 top keywords (82%). Fix: Add the non-indexed keywords to the title, bullets or backend search terms, then re-check indexing after 48 hours. | P3 |
| Partial | Search terms that already convert in your ads appear in the title or bullets 2 of your top 4 converting ad search terms are in the title or bullets. Missing: “magnesium glycinate 400mg”, “chelated magnesium”. Fix: Work your top converting ad search terms into the title or bullets so they rank organically too. | P3 |
| Fail | Backend search terms use 180–249 bytes Backend search terms use 96 of 249 bytes. Fix: Fill the backend to 240+ bytes with the Module 4 set: misspellings, synonyms and uses not in the visible copy. | P2 |
| Pass | Backend terms don’t repeat words already in the title or bullets 0 of 0 backend words repeat the visible copy. | |
| Partial | Product attributes filled in (item form, count, flavor, diet, size and the rest) 7 product attributes are filled in on the page. Fix: Fill every recommended attribute in Seller Central (Edit listing → Product details). Amazon search and Alexa both filter on them. | P3 |
| Pass | Ranked in a specific sub-category (correct browse node) Ranked #38 in Magnesium Mineral Supplements. | |
| Fail | Tier 2 keywords appear naturally in the title or bullets 2 of 12 Tier 2 keywords are placed well. Fix: Use each Tier 2 keyword once, naturally, in the title or bullets. | P2 |
| Pass | No competitor brand names in the title or bullets No competitor brand names in the copy. |
| Pass | Title is 80–200 characters The title is 127 characters. | |
| Pass | Title starts with the brand name The title starts with the brand. | |
| Partial | The first 80 characters say exactly what it is (product, form, key spec) The first 80 characters say “Magnesium Supplement - Magnesium Glycinate Capsules” but not the strength or count. Fix: Lead with “Larkfield Labs Magnesium Glycinate 400mg” so the form and strength sit inside the first 80 characters. | P3 |
| Fail | No word repeated more than twice in the title Repeated: “magnesium” ×4. Fix: Use “magnesium” once or twice: “Larkfield Labs Magnesium Glycinate 400mg, Chelated Bisglycinate Capsules for Sleep…”. | P2 |
| Pass | No characters Amazon bans in titles (! $ ? _ { } ^ ¬ ¦ ~ # < > *) No banned characters. | |
| Pass | No promotional phrases in the title (“best seller”, “sale”, “#1”…) No promotional phrases. | |
| Fail | Size, count or strength stated in the title The title doesn’t say how much is in the pack. Fix: Add the count or size (e.g. “90 Capsules”) and strength to the title. | P3 |
| Pass | No ALL-CAPS words in the title (acronyms excepted) No all-caps words. | |
| Fail | Title reads like a sentence a shopper would say, not a keyword list The title is four dash-separated fragments that repeat “magnesium” four times. Fix: Rewrite the title as one readable phrase: brand, form, strength, use, count. | P3 |
| Pass | Main image: pure white background, product fills about 85% of the frame Bottle on a pure white background, filling most of the frame. | |
| Partial | Main image shows what you get (pack count, size, contents) The count is on the label but too small to read in search results. Fix: Make “120 capsules · 60 servings” legible on the main image label. | P3 |
| Partial | Main image is readable at thumbnail size (label legible, high contrast) The label text is thin and low-contrast at thumbnail size. Fix: Increase label contrast and the size of “Magnesium Glycinate”. | P3 |
| Pass | Price per unit competitive with the top sellers USD 0.21 per count vs a top-seller median of 0.18 (117%). | |
| Fail | Amazon’s Choice or Best Seller badge No badge, while 3 of the top sellers have one. Fix: Badges follow conversion and ranking on a keyword: fix the P1 items, then push the hero keyword with exact-match ads. | P2 |
| Pass | Prime-eligible (FBA or Seller Fulfilled Prime) Fulfilled by Amazon. | |
| Fail | A coupon or deal shows in search results No coupon or deal is running. Fix: Run a 10–15% coupon for 4 weeks while the new images go live, so the search card shows a deal badge. | P3 |
| Fail | Click share keeps up with impression share (Search Query Performance) Impression share 2%, click share 1% across your search queries. Fix: Your listing is seen but not clicked: test a new main image and title (Module 6 experiments), and check price per unit against the top sellers. | P1 |
| Partial | At least 7 images in the gallery 6 images in the gallery. Fix: Add the scale, lifestyle and comparison images so the gallery has 9 images (Module 5 has the brief). | P2 |
| Fail | A product video in the image gallery No video on the listing. Fix: Add a 30-second video in the gallery: capsule size, the label, the lab report (Module 5 has the shot list). | P1 |
| Pass | An infographic image explains the key benefits Image 2 is an infographic with four benefit icons. | |
| Fail | A lifestyle image shows the product in use by the target buyer No image shows a person using the product. Fix: Add a lifestyle image: an adult at a nightstand at bedtime. | P2 |
| Fail | A scale or “what you get” image (size in hand, pills shown, servings) No image shows capsule size or what is in the bottle. Fix: Add a scale image: capsule next to a coin and the 120 capsules spread out. | P2 |
| Partial | Text on images is short and legible on a phone Image 3 has 40+ words of small text. Fix: Cut each image to one headline of 3–8 words. | P4 |
| Fail | A comparison image (vs other forms or other brands, without naming them) No comparison image. Fix: Add a comparison image: glycinate vs citrate vs oxide, without naming brands. | P3 |
| Pass | Five bullet points 5 bullets on the page. | |
| Fail | Each bullet is 120–250 characters 0 of 5 bullets are 120–250 characters (lengths: 113, 50, 97, 93, 66). Fix: Expand each bullet to 150–250 characters: outcome first, then the amount, form or proof. | P2 |
| Pass | Each bullet opens with a short benefit header 5 of 5 bullets open with a header. | |
| Fail | Bullets lead with outcomes the buyer wants, not specs Bullets open with “High quality”, “Gentle formula” and “Satisfaction”: claims, not outcomes. Fix: Open each bullet with the outcome a buyer wants: falling asleep easier, calmer evenings, no stomach upset. | P1 |
| Partial | Bullets say how to use it and who it’s for Dosage is stated (2 capsules) but not who it is for or when to take it. Fix: Add “Take 2 capsules 30–60 minutes before bed” and who it suits (adults who find citrate harsh). | P3 |
| Fail | Bullets give proof (testing, certifications, specific numbers) No testing, certification or amount per serving is given anywhere in the bullets. Fix: State 400mg elemental magnesium per serving and the third-party lab that tests each batch. | P2 |
| Partial | Conversion (unit session %) at or above 10% Unit session percentage 8.0% on 14,200 sessions (target 10%). Fix: Fix the first-screen issues (title, images 1–3, bullets 1–2) before raising bids: 8% conversion trails the 10% target. | P2 |
| Pass | Cart-add share keeps up with click share (the page converts the click) Click share 1%, cart-add share 1%. |
| Pass | A+ content is published A+ content is live (4 modules). | |
| Fail | Brand Story is published No Brand Story. Fix: Publish a Brand Story: why Larkfield started, the testing, the sourcing (copy in Module 5). | P2 |
| Partial | A+ uses at least 5 modules 4 A+ modules. Fix: Rebuild A+ with 6 modules, including a comparison chart that answers capsule size and smell. | P3 |
| Partial | Premium A+ (video, hotspots, carousels) when eligible Standard A+ only. Fix: If your brand is eligible, upgrade to Premium A+ with a video module and interactive comparison. | P4 |
| Fail | Brand Store linked from the byline No Brand Store link in the byline. Fix: Create a Brand Store and make sure “Visit the [brand] Store” links to it. | P2 |
| N/A | A product description exists for shoppers and Alexa when A+ is missing A+ replaces the description on the page. |
| Pass | Star rating of 4.3 or higher 4.3 stars from 1,284 ratings. | |
| Fail | Ratings count at least half of the top sellers’ median 1,284 ratings vs a top-seller median of 12,450. Fix: Close the review gap: turn on Request a Review for every order, add an insert that points to the review page, and enroll the new 240-count size in Vine. | P1 |
| Fail | No review topic where more than a third of mentions are negative Most-criticized topic: “Capsule size”, 43% of 96 mentions negative. Fix: Fix the most-criticized topic in the product or packaging, and answer it on the page (Module 3 shows how). | P2 |
| Pass | Not flagged “Frequently returned” Not flagged as frequently returned. | |
| Check manually | Returns under 5% of units sold Upload your FBA customer returns report to check this. |
| Partial | The top competitor complaints are answered on your page 1 of the top 2 competitor complaints are answered on your page (“Stomach comfort”, “Smell”). Fix: Answer each top competitor complaint with proof: an image slot, a bullet and an A+ module (Module 3 has the copy). | P2 |
| Fail | Your own most common complaint is addressed on the page Your own reviews complain about large capsules; the page never mentions capsule size. Fix: Show the capsule next to a coin and say “size 0 capsule”; brief the switch to a smaller capsule. | P2 |
| Fail | The page says why to choose this over the top sellers Nothing on the page says why to choose Larkfield over the top sellers. Fix: Add a comparison image and A+ chart: 400mg per 2 capsules, vegan, odor-controlled bottle, third-party tested. | P2 |
| Pass | In stock with the Buy Box showing In stock, Buy Box held by Larkfield Labs. | |
| Pass | Subscribe & Save available (consumables) Subscribe & Save is on (5% off). | |
| Pass | Buy Box (Featured Offer) percentage of 95% or more Featured Offer (Buy Box) 97% of page views. | |
| Pass | More than one size or pack offered as variations 2 variations (Size). | |
| Pass | Purchase share keeps up with cart-add share Cart-add share 1%, purchase share 1%. | |
| Pass | Fast delivery promise (Prime or 2 days or less) Prime delivery. |
| Partial | The copy answers the top shopper questions Alexa gets asked The page answers dose but not “how long until it works”, “can I take it with melatonin” or “is it vegan”. Fix: Answer the top shopper questions in the bullets and description (Module 6 has the answers). | P2 |
| Fail | “Best for” use cases are written out No “ideal for” or use-case lines anywhere on the page. Fix: Add three “Ideal for…” lines to the description: winding down, muscle recovery, sensitive stomachs. | P2 |
| Pass | Title, bullets and attributes agree (no contradictions Alexa would surface) Count (120) and form (capsule) agree across title, bullets and attributes. | |
| Partial | Specific numbers stated (dose, count, servings, size) 1 bullet state specific amounts. Fix: State exact numbers in the bullets (strength per serving, servings per container) so comparisons can quote them. | P4 |
| Pass | No disease or treatment claims No disease or treatment claims found. | |
| Fail | Certifications or testing stated (third-party tested, GMP, NSF, organic…) No certifications or testing mentioned. Fix: State “third-party tested by [lab]” and “made in a GMP facility” in bullet 5 and on image 7. | P2 |
| Pass | No restricted claims (“FDA approved”, “clinically proven” without proof, “no side effects”) No restricted claim phrases. | |
| Pass | Manufacturer or country of origin shown Manufacturer: Larkfield Labs LLC |
Module 02
Your Keyword Implementation Score: every keyword weighted by search volume and checked for where it sits (first 80 title characters, title, bullets, backend) and whether you rank for it. Copy gaps, free rankings and competitor keyword gaps.
In the copy? × ranking in the top 20? The copy gap is your rewrite list.
Where the monthly searches sit in your listing today. Amazon weighs the first 80 title characters most.
Penalties (−12): Root word repeated 3+ times in the title: magnesium; 7 backend words repeat the visible copy.
| Tier | Keyword | Searches/mo | Your rank | Where it sits | Indexed | Action |
|---|---|---|---|---|---|---|
| T1 | magnesium glycinate hero | 412,000 | #14 | title, first 80 chars (exact) | ✓ | Working |
| T1 | magnesium | 905,000 | #41 | title, first 80 chars (exact) | ✓ | Placed, not ranking |
| T1 | magnesium supplement | 288,000 | #23 | title, first 80 chars (exact) | ✓ | Placed, not ranking |
| T1 | magnesium for sleep | 196,000 | #31 | title, after 80 (exact) | ✓ | Copy gap |
| T1 | magnesium glycinate 400mg | 74,000 | not top 20 | title, first 80 chars (partial) | ✓ | Copy gap |
| Tier | Keyword | Searches/mo | Your rank | Where it sits | Indexed | Action |
|---|---|---|---|---|---|---|
| T1 | magnesium for sleep | 196,000 | #31 | title, after 80 (exact) | ✓ | Copy gap |
| T1 | magnesium glycinate 400mg | 74,000 | not top 20 | title, first 80 chars (partial) | ✓ | Copy gap |
| T2 | magnesium bisglycinate | 61,000 | #37 | title, first 80 chars (partial) | ✓ | Copy gap |
| T2 | chelated magnesium | 52,000 | not top 20 | backend terms (broad) | not indexed | Copy gap |
| T2 | magnesium for anxiety | 48,000 | not top 20 | title, first 80 chars (partial) | not indexed | Copy gap |
| T2 | magnesium supplement for women | 35,000 | #44 | backend terms (broad) | ✓ | Copy gap |
| T2 | magnesium for muscle cramps | 33,000 | not top 20 | not placed | not indexed | Copy gap |
| T2 | high absorption magnesium | 27,000 | not top 20 | bullets (partial) | ✓ | Copy gap |
| T2 | magnesium for relaxation | 15,000 | #28 | backend terms (broad) | ✓ | Copy gap |
| T2 | vegan magnesium | 12,000 | not top 20 | backend terms (broad) | ✓ | Copy gap |
| Keyword | Searches/mo | Rivals in top 20 |
|---|---|---|
| magnesium | 905,000 | 4 of 5 |
| magnesium supplement | 288,000 | 4 of 5 |
| magnesium for sleep | 196,000 | 4 of 5 |
| magnesium glycinate 400mg | 74,000 | 3 of 5 |
| magnesium bisglycinate | 61,000 | 5 of 5 |
| chelated magnesium | 52,000 | 4 of 5 |
| magnesium for anxiety | 48,000 | 3 of 5 |
| magnesium supplement for women | 35,000 | 2 of 5 |
| magnesium for muscle cramps | 33,000 | 2 of 5 |
| high absorption magnesium | 27,000 | 4 of 5 |
| magnesium for relaxation | 15,000 | 3 of 5 |
| vegan magnesium | 12,000 | 4 of 5 |
Your converting ad terms: 2 of your top 4 are in the title or bullets. Missing: magnesium glycinate 400mg, chelated magnesium.
| Tier | Keyword | Searches/mo | Your rank | Where it sits | Indexed | Action |
|---|---|---|---|---|---|---|
| T1 | magnesium glycinate hero | 412,000 | #14 | title, first 80 chars (exact) | ✓ | Working |
| T1 | magnesium | 905,000 | #41 | title, first 80 chars (exact) | ✓ | Placed, not ranking |
| T1 | magnesium supplement | 288,000 | #23 | title, first 80 chars (exact) | ✓ | Placed, not ranking |
| T1 | magnesium for sleep | 196,000 | #31 | title, after 80 (exact) | ✓ | Copy gap |
| T1 | magnesium glycinate 400mg | 74,000 | not top 20 | title, first 80 chars (partial) | ✓ | Copy gap |
| T2 | magnesium bisglycinate | 61,000 | #37 | title, first 80 chars (partial) | ✓ | Copy gap |
| T2 | chelated magnesium | 52,000 | not top 20 | backend terms (broad) | not indexed | Copy gap |
| T2 | magnesium for anxiety | 48,000 | not top 20 | title, first 80 chars (partial) | not indexed | Copy gap |
| T2 | magnesium glycinate capsules | 44,000 | #9 | title, first 80 chars (exact) | ✓ | Working |
| T2 | magnesium complex | 39,000 | #12 | title, after 80 (exact) | ✓ | Working |
| T2 | magnesium supplement for women | 35,000 | #44 | backend terms (broad) | ✓ | Copy gap |
| T2 | magnesium for muscle cramps | 33,000 | not top 20 | not placed | not indexed | Copy gap |
| T2 | high absorption magnesium | 27,000 | not top 20 | bullets (partial) | ✓ | Copy gap |
| T2 | magnesium for relaxation | 15,000 | #28 | backend terms (broad) | ✓ | Copy gap |
| T2 | vegan magnesium | 12,000 | not top 20 | backend terms (broad) | ✓ | Copy gap |
| T2 | magnesium glycinate 120 capsules | 9,000 | #6 | title, first 80 chars (partial) | ✓ | Free ranking |
| T2 | gentle magnesium | 6,000 | #19 | bullets (broad) | ✓ | Free ranking |
How it’s scored: each keyword’s placement (first 80 title characters 1.0, rest of title 0.8, bullets 0.6, backend 0.5, description 0.2) × how it’s written (exact 1.0, plural 0.9, words in any order 0.6), against its tier’s target, weighted by search volume. Penalties for repeated root words, keyword-list titles and backend words that repeat the visible copy.
Module 03
What shoppers complain about in your top 5 competitors’ reviews, ranked by how many rivals fail it, routed to your listing, your product or your offer, plus the Alexa prompt pack to dig deeper.
| Listing | Price | Per unit | Rating | Ratings | Images | Video | A+ | Story | BSR | |
|---|---|---|---|---|---|---|---|---|---|---|
 | You · Larkfield Labs B0SAMPLE01 Larkfield Labs Magnesium Supplement - Magnesium Glycinate Capsules for… |
$24.99 | $0.21 | 4.3 | 1,284 | 6 | 0 | ✓ | ✗ | #4,812 |
 | Calmora B0SAMPLE02 Calmora Magnesium Glycinate 500mg, High Absorption Chelated Magnesium … |
$27.99 | $0.16 | 4.5 | 38,214 | 9 | 1 | ✓ | ✓ | #312 |
 | PureTide B0SAMPLE03 PureTide Magnesium Glycinate Complex 400mg with Zinc, Gentle Magnesium… |
$21.99 | $0.18 | 4.4 | 19,870 | 8 | 1 | ✓ | ✗ | #655 |
 | Vellum Health B0SAMPLE04 Vellum Health Magnesium Glycinate 420mg, Buffered Magnesium Supplement… |
$32.49 | $0.14 | 4.6 | 12,450 | 7 | 0 | ✓ | ✓ | #980 |
 | Oakridge Nutrition B0SAMPLE05 Oakridge Nutrition Magnesium Bisglycinate 200mg, Fully Chelated, 90 Ve… |
$15.99 | $0.18 | 4.2 | 8,120 | 6 | 0 | ✗ | ✗ | #1,720 |
 | Sunvale B0SAMPLE06 Sunvale Magnesium Glycinate Powder, Unflavored, 60 Servings |
$29.99 | $0.50 | 4.3 | 5,630 | 7 | 1 | ✓ | ✗ | #2,400 |
Where you sit against the field. Bigger bubble, more ratings.
The opening
Three of the five top sellers get the same complaint: capsules too big to swallow comfortably, and two get “smells like sulfur”. Larkfield shares the capsule-size problem today, so the fastest win is the smell (say it, show it) and the biggest win is a smaller capsule, briefed now and shown on image 5 the day it ships.
| # | Complaint | Rivals | Negative | Route | What to do |
|---|---|---|---|---|---|
| 1 | Stomach comfort | 2/5 | 36% | Say it on the page | You already win here: your reviews praise it. Move it into bullet 1 with the reason (chelated glycinate, not citrate or oxide). |
| 2 | Smell | 2/5 | 48% | Say it on the page | Say it plainly and prove it: odor-controlled bottle with a desiccant, no sulfur smell. Two top sellers get this complaint every week. |
| 3 | Capsule size | 3/5 | 44% | Fix the product | Brief the move from size 00 to size 0 capsules at the next production run; until then, show the real size honestly and suggest opening the capsule into a drink. |
Open a complaint for the review quotes and where each answer goes on your page.
Your listing: already addresses this. Your own reviews: you do better here.
“Gave me an upset stomach the first week.” — about PureTide
“Loose stools at full dose.” — about Oakridge Nutrition
What to do: You already win here: your reviews praise it. Move it into bullet 1 with the reason (chelated glycinate, not citrate or oxide).
Bullet line: GENTLE ON THE STOMACH: chelated glycinate, the form least likely to cause the urgency citrate and oxide are known for.
Image: Comparison: glycinate vs citrate vs oxide, stomach comfort row
A+: Comparison chart
For Alexa: Magnesium glycinate is a chelated form that is generally easier on the stomach than citrate or oxide.
Your listing: doesn’t address this yet. Your own reviews: you do better here.
“Smells like sulfur when you open the bottle.” — about Calmora
“Strong smell when opening.” — about Vellum Health
What to do: Say it plainly and prove it: odor-controlled bottle with a desiccant, no sulfur smell. Two top sellers get this complaint every week.
Bullet line: NO SULFUR SMELL: sealed with a desiccant pack so the capsules stay fresh and odor-free to the last serving.
Image: Open bottle with a nose icon crossed out: “No sulfur smell”
A+: Four images & text: “What you won’t notice”
For Alexa: The bottle includes a desiccant so the capsules don’t develop a sulfur smell.
Your listing: doesn’t address this yet. Your own reviews: you share this problem.
“Horse pills. Very hard to swallow.” — about Calmora
“Wish they made a smaller capsule.” — about Calmora
What to do: Brief the move from size 00 to size 0 capsules at the next production run; until then, show the real size honestly and suggest opening the capsule into a drink.
Product brief: Switch to size 0 capsules (2 per serving still gives 400mg) and add a desiccant to stop the smell some glycinate develops.
Bullet line: EASY TO SWALLOW: smooth size 0 vegan capsules (about 21mm), or open one into water if you prefer.
Image: Capsule next to a US quarter, with “size 0” once it ships
A+: Comparison chart row “Capsule size”
For Alexa: Each capsule is size 0, about 21mm long.
| Complaint | Negative | In their words |
|---|---|---|
| Capsule size | 43% | “The capsules are big, I have to cut them.” |
| Value for money | 30% | “Two capsules a day means the bottle runs out in two months.” |
Amazon’s shopping assistant reads every review. Paste these to dig into any rival yourself; your product, keyword and competitors are already filled in.
Module 04
A new title (top keywords in the first 80 characters), five bullets, a description and backend search terms built to fit 249 bytes, re-scored so you see the keyword score before and after.
“Magnesium glycinate” (412K searches/mo, the hero keyword) sits right after the brand, then the strength (400mg), “supplement” and “for sleep”, so “magnesium glycinate 400mg”, “magnesium supplement” and “magnesium for sleep” all land inside the 80 characters shown on mobile, with “magnesium” written only once.
| # | Now | New |
|---|---|---|
| 1 | HIGH QUALITY MAGNESIUM: Our magnesium glycinate is made with premium ingredients for your daily wellness routine. | FALL ASLEEP EASIER: A magnesium supplement for sleep that works with your body: 400mg of magnesium glycinate per serving helps you wind down at night and wake up without the grogginess some sleep aids leave. |
| 2 | SLEEP SUPPORT: Magnesium helps you relax at night. | GENTLE ON THE STOMACH: Chelated magnesium bisglycinate is the high absorption form least likely to cause the urgency citrate and oxide are known for. Good for sensitive stomachs and an empty stomach. |
| 3 | GENTLE FORMULA: Glycinate is a gentle form of magnesium that many people prefer over other types. | NO SULFUR SMELL: Every bottle is sealed with a desiccant pack, so the capsules stay fresh and odor-free to the last serving. Tamper-evident inner seal on every bottle. |
| 4 | EASY TO USE: Take 2 capsules a day with water or as directed by your healthcare professional. | HOW TO TAKE IT: Two capsules 30–60 minutes before bed with water. Ideal for adults winding down at night, active people after training, and anyone switching from citrate. 60 servings per bottle. |
| 5 | SATISFACTION: We stand behind our product and want you to love it. | TESTED, NOT JUST PROMISED: Third-party tested for purity and heavy metals [ADD: lab name], made in a GMP-certified facility in the USA. Vegan magnesium capsules with no gluten, soy, dairy or artificial colors. |
Larkfield Labs Magnesium Glycinate is a chelated bisglycinate made for adults who want a calmer evening routine without a harsh stomach. Each two-capsule serving delivers 400mg of magnesium in the form most people tolerate best. Ideal for: winding down at night, muscle relaxation after training, and anyone who found citrate or oxide hard on the stomach. How to use: take two capsules 30–60 minutes before bed with water. What makes it different: no sulfur smell (a desiccant keeps every bottle fresh), vegan capsules, and third-party testing for purity on every batch. Questions shoppers ask: it does not contain melatonin; most people take it nightly for at least two weeks before judging the difference. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
179 bytes. Built by code from your keyword map, then synonyms, misspellings and Spanish terms: no words already in the new title or bullets, no brand names, no repeats, lowercase, spaces only. Your current backend uses 96 bytes.
| # | Change |
|---|---|
| 1 | Title: “magnesium” now appears once instead of four times, and the hero keyword, strength and form fit in the first 80 characters. |
| 2 | Bullet 1 now leads with the outcome (falling asleep easier) instead of “high quality”. |
| 3 | Added the smell and capsule-size answers: the two complaints the top sellers get most. |
| 4 | Added amount per serving, servings per bottle and testing, which Alexa needs to answer comparison questions. |
Module 05
A wireframe of every gallery image with the exact words on it, the file name and size to upload, the keywords to embed in each file, A+ modules with copy and their 100-character image keywords, a Brand Story, a comparison chart and a 30-second video shot list.
Upload order, left to right. Each one is drawn in full below.
| Rule | What Amazon requires |
|---|---|
| Size | 2000 × 2000 px; at least 1600 px on the longest side (enables zoom); max 10,000 px |
| Format | JPEG (.jpg), sRGB, under 10 MB |
| Count and names | Up to 9 images: MAIN, then PT01 to PT08. Name each file ASIN.CODE.jpg so bulk upload puts it in its slot. |
| Main image | Pure white background (RGB 255, 255, 255), product fills about 85% of the frame, no text, logos, badges, props or watermarks, the product as sold |
Each wireframe shows where the product and the words go. Hand them to your designer as the brief; upload with the file names shown.
MAIN Image 1 · main image
B0SAMPLE01.MAIN.jpg · 2000 × 2000 px
On the image: no text, product only, pure white.
Shows: Bottle front-on, pure white background, label enlarged so “Magnesium Glycinate 400mg” reads at thumbnail size; 120 capsules shown in front.
Title: Larkfield Labs Magnesium Glycinate 400mg – main image
Description / alt text: Larkfield Labs magnesium glycinate 400mg bottle, 120 vegan capsules, on white
Keywords: magnesium glycinate 400mg, magnesium glycinate capsules, magnesium supplement, magnesium glycinate, magnesium, magnesium for sleep, larkfield labs
PT01 Image 2 · benefits
B0SAMPLE01.PT01.jpg · 2000 × 2000 px
Text on the image: “Fall asleep easier. Wake up clear.”
Callouts: Sleep support · Calm evenings · Muscle relaxation · Gentle on stomach
Shows: Bottle at left; four outcome icons at right: moon, calm wave, muscle, stomach.
Title: Larkfield Labs Magnesium Glycinate 400mg – benefits
Description / alt text: Magnesium glycinate for sleep: four benefits, calm evenings, muscle relaxation, gentle on stomach
Keywords: magnesium for sleep, magnesium for relaxation, magnesium glycinate, magnesium, magnesium supplement, larkfield labs
PT02 Image 3 · pain point
B0SAMPLE01.PT02.jpg · 2000 × 2000 px
Text on the image: “No sulfur smell. Ever.”
Callouts: Desiccant sealed · Fresh to the last capsule · Tamper-evident seal
Shows: Open bottle, fresh capsules, desiccant pack visible; nose icon crossed out.
Answers the competitor complaint: Smell
Title: Larkfield Labs Magnesium Glycinate 400mg – pain point
Description / alt text: Open bottle of odor-free magnesium glycinate capsules with a desiccant pack
Keywords: odorless magnesium, magnesium glycinate capsules, magnesium glycinate, magnesium, magnesium supplement, magnesium for sleep, larkfield labs
PT03 Image 4 · comparison
B0SAMPLE01.PT03.jpg · 2000 × 2000 px
Text on the image: “Why glycinate is gentler”
Callouts: Glycinate · Citrate · Oxide
Shows: Three columns: glycinate vs citrate vs oxide; rows for stomach comfort, absorption, best time to take.
Answers the competitor complaint: Stomach comfort
Title: Larkfield Labs Magnesium Glycinate 400mg – comparison
Description / alt text: Magnesium glycinate vs citrate vs oxide: stomach comfort, absorption and timing compared
Keywords: magnesium glycinate vs citrate, chelated magnesium, high absorption magnesium, magnesium glycinate, magnesium, magnesium supplement, magnesium for sleep, larkfield labs
PT04 Image 5 · scale
B0SAMPLE01.PT04.jpg · 2000 × 2000 px
Text on the image: “Size 0 capsule · 2 per night”
Callouts: About 21 mm long
Shows: One capsule beside a US quarter; 2-capsule serving in a palm.
Answers the competitor complaint: Capsule size
Title: Larkfield Labs Magnesium Glycinate 400mg – scale
Description / alt text: Size 0 magnesium glycinate capsule next to a US quarter, about 21 mm long
Keywords: easy to swallow magnesium, magnesium capsules, magnesium glycinate, magnesium, magnesium supplement, magnesium for sleep, larkfield labs
PT05 Image 6 · what's inside
B0SAMPLE01.PT05.jpg · 2000 × 2000 px
Text on the image: “400mg per serving. That’s it.”
Callouts: 400mg magnesium (as bisglycinate) · Vegan capsule · No gluten, soy or dairy
Shows: Supplement facts panel enlarged with three callouts: 400mg, vegan capsule, no fillers.
Title: Larkfield Labs Magnesium Glycinate 400mg – what's inside
Description / alt text: Supplement facts: 400mg magnesium bisglycinate per serving in a vegan capsule
Keywords: magnesium bisglycinate, vegan magnesium, magnesium glycinate 400mg, magnesium glycinate, magnesium, magnesium supplement, magnesium for sleep, larkfield labs
PT06 Image 7 · proof
B0SAMPLE01.PT06.jpg · 2000 × 2000 px
Text on the image: “Third-party tested every batch”
Callouts: 3rd-party tested · GMP facility · Made in USA
Shows: Bottle center; lab certificate thumbnail, GMP badge and made-in-USA mark below.
Title: Larkfield Labs Magnesium Glycinate 400mg – proof
Description / alt text: Third-party tested magnesium glycinate made in a GMP facility in the USA
Keywords: third party tested magnesium, magnesium supplement, magnesium glycinate, magnesium, magnesium for sleep, larkfield labs
PT07 Image 8 · lifestyle
B0SAMPLE01.PT07.jpg · 2000 × 2000 px
Text on the image: “Your new wind-down”
Shows: Adult at a nightstand at dusk, bottle beside a book and a glass of water.
Title: Larkfield Labs Magnesium Glycinate 400mg – lifestyle
Description / alt text: Woman taking magnesium glycinate at her nightstand before bed
Keywords: magnesium for sleep, nighttime magnesium, magnesium glycinate, magnesium, magnesium supplement, larkfield labs
PT08 Image 9 · how it works
B0SAMPLE01.PT08.jpg · 2000 × 2000 px
Text on the image: “Two capsules, one hour before bed”
Callouts: Take 2 capsules with water · Wait 30–60 minutes · Wind down, wake up clear
Shows: Three-step timeline: 2 capsules → 30–60 minutes → calmer evening.
Title: Larkfield Labs Magnesium Glycinate 400mg – how it works
Description / alt text: How to take magnesium glycinate: two capsules 30 to 60 minutes before bed
Keywords: how to take magnesium glycinate, magnesium for sleep, magnesium glycinate, magnesium, magnesium supplement, larkfield labs
| Step | Where in Seller Central | What to do |
|---|---|---|
| 1 | Seller Central → Catalog → Upload Images (Image Manager) | drag the files named ASIN.MAIN.jpg, ASIN.PT01.jpg … ASIN.PT08.jpg; the variant code puts each image in its slot. |
| 2 | One at a time instead | Catalog → Manage All Inventory → Edit on the ASIN → Images tab → drop each file into its slot, in the order shown above. |
| 3 | Video | Catalog → Upload & Manage Videos → link it to the ASIN. |
| 4 | A+ | Advertising → A+ Content Manager → Start creating A+ content → add the modules in the order below; on every image fill “Image keywords” (max 100 characters) with the line given here. |
| 5 | Brand Story | A+ Content Manager → Create Brand Story → background, cards and logo at the sizes below, with image keywords on each. |
| 6 | Before uploading, embed the metadata (title, description, keywords) in each file | exiftool commands below, or Windows: right-click → Properties → Details; Mac: Adobe Bridge or Photoshop → File Info. |
Why embed keywords in the files?
Amazon doesn’t say its search reads embedded image metadata, so treat it as free insurance, not a ranking lever: it takes two minutes a batch, keeps your files findable, and the keywords travel with the image to your website, Google Images and retail partners. What Amazon does read: the variant code in the file name (slot), the A+ “Image keywords” field, and shoppers read the words on the image.
A 30-second “real night” routine: open the bottle (no smell), show the capsule size honestly, take two, show the label and lab seal, end on a calm bedroom.
| Time | Shot | On-screen text |
|---|---|---|
| 0-3s | Close-up: cap twists off, desiccant visible | No sulfur smell |
| 3-8s | One capsule next to a quarter | Size 0, easy to swallow |
| 8-14s | Two capsules in a palm, glass of water | 400mg, 1 hour before bed |
| 14-22s | Label macro, then the lab certificate | Third-party tested |
| 22-30s | Lights dim, person settles into bed | Larkfield Labs Magnesium Glycinate |
| # | Module | Image size | Headline | Image keywords (max 100) |
|---|---|---|---|---|
| 1 | Standard image header with text | 970 × 600 px | The gentle magnesium for calmer nights | Magnesium glycinate 400mg bottle on a nightstand at bedtime, gentle magnesium for sleep |
| 2 | Standard comparison chart | 150 × 300 px per product | Glycinate vs the forms you’ve tried | Magnesium glycinate vs citrate vs oxide compared for stomach comfort and absorption |
| 3 | Standard four image & text | 220 × 220 px (×4) | What you won’t notice | Odor-free magnesium capsules: no sulfur smell, no aftertaste, no grogginess |
| 4 | Standard single image & sidebar | 300 × 400 px main + 350 × 175 px sidebar | How to take it | Two magnesium glycinate capsules in a hand over a glass of water |
| 5 | Standard image & dark text overlay | 970 × 300 px | Tested, not just promised | Third-party lab testing of magnesium glycinate capsules for purity |
| 6 | Standard text | no image (text module) | Questions people ask | – |
970 × 600 px
Chelated magnesium glycinate, 400mg per serving, in a capsule that doesn’t smell and doesn’t upset your stomach.
Image: Wide bedroom-at-dusk lifestyle shot, bottle on the nightstand.
Image keywords (A+ field, max 100 characters): Magnesium glycinate 400mg bottle on a nightstand at bedtime, gentle magnesium for sleep
150 × 300 px per product
Glycinate: gentle, good for evenings. Citrate: can cause urgency. Oxide: poorly absorbed. Choose the form built for your night routine.
Image: Three bottles in neutral packaging, Larkfield highlighted.
Image keywords (A+ field, max 100 characters): Magnesium glycinate vs citrate vs oxide compared for stomach comfort and absorption
220 × 220 px (×4)
No sulfur smell. No chalky aftertaste. No stomach urgency. No morning grogginess.
Image: Four minimal icons on cream.
Image keywords (A+ field, max 100 characters): Odor-free magnesium capsules: no sulfur smell, no aftertaste, no grogginess
300 × 400 px main + 350 × 175 px sidebar
Two capsules 30–60 minutes before bed with water. Give it two weeks of nightly use. Ask your doctor if you’re pregnant, nursing or on medication.
Image: Hand holding two capsules over a glass of water.
Image keywords (A+ field, max 100 characters): Two magnesium glycinate capsules in a hand over a glass of water
970 × 300 px
Every batch is tested by an independent lab for purity and heavy metals [ADD: lab name], and made in a GMP-certified facility in the USA.
Image: Lab setting in soft focus, certificate overlay.
Image keywords (A+ field, max 100 characters): Third-party lab testing of magnesium glycinate capsules for purity
no image (text module)
Does it contain melatonin? No. Is it vegan? Yes. How long does a bottle last? 60 nights. Can I open the capsule? Yes, into water or juice.
Image: None (text module).
Brand Story sizes: background 1464 × 625 px · cards 362 × 453 px · logo 315 × 145 px. Image keywords: Larkfield Labs founder with magnesium glycinate bottles in the lab
Brand Story
Larkfield Labs started when our founder couldn’t find a magnesium that didn’t smell, didn’t upset her stomach and said exactly what was inside. So we made one: chelated, tested by an independent lab, and labelled in plain numbers.
Comparison chart
| Larkfield Labs Magnesium Glycinate | Typical magnesium supplements | |
|---|---|---|
| Form | Chelated glycinate | Often oxide or citrate blends |
| Per serving | 400mg, stated on the front | Often unclear on the front label |
| Smell | Desiccant-sealed, no sulfur smell | Common complaint in reviews |
| Capsule | Vegan, size 0 | Often size 00 gelatin |
| Testing | Third-party tested every batch | Rarely stated |
Module 06
The questions shoppers ask Alexa for Shopping about your product and the answers to add, Manage Your Experiments tests to run, and a week-by-week plan ending with your free re-audit.
Alexa for Shopping answers from your title, bullets, description, A+, attributes and reviews.
| Question | Today | The answer to add | Add to |
|---|---|---|---|
| How much elemental magnesium is in a serving? | not answered | 400mg of magnesium (as magnesium bisglycinate) per two-capsule serving. | title |
| Will it make me groggy in the morning? | not answered | It contains no melatonin or sedatives; most people don’t report morning grogginess. | bullet 1 |
| Is it gentle on the stomach? | partly | Yes: glycinate is the form least likely to cause the urgency citrate and oxide are known for. | bullet 2 |
| Are the capsules big? | not answered | Size 0, about 21mm. You can also open one into water or juice. | bullet 4 |
| Does it smell? | not answered | No. A desiccant pack keeps the capsules fresh and odor-free. | bullet 3 |
| Can I take it with melatonin? | not answered | It contains no melatonin. Ask your doctor before combining supplements. [ADD: confirm wording with compliance] | description |
| How long until I notice a difference? | not answered | Most people take it nightly for at least two weeks before judging the difference. | description |
| Is it vegan? | partly | Yes: vegan capsules, no gluten, soy, dairy or artificial colors. | bullet 5 |
| Is it third-party tested? | not answered | Yes, every batch is tested by an independent lab [ADD: lab name]. | bullet 5 |
| How long does a bottle last? | partly | 120 capsules, 60 nights at two capsules a night. | attribute: Number of servings |
| # | Line |
|---|---|
| 1 | Ideal for adults winding down at night who want to wake up clear |
| 2 | Ideal if citrate or oxide upset your stomach |
| 3 | Ideal after training, as part of a muscle-recovery routine |
| Test | Hypothesis | Version A | Version B | Metric |
|---|---|---|---|---|
| 1. Main image8-10 weeks | If the main image label shows “400mg” large and 120 capsules in front, then click share rises, because the current label is unreadable at thumbnail size while impression share is double click share on “magnesium for sleep”. | Current main image | Enlarged label with 400mg, capsules in front, white background | Units sold per unique visitor |
| 2. Title8-10 weeks | If the title leads with “Magnesium Glycinate 400mg” and drops the repeated “magnesium”, then click share and conversion rise, because the strength answers the first comparison question shoppers ask. | Current title | The Module 4 title | Units sold per unique visitor |
| 3. A+ content8-10 weeks | If A+ opens with the glycinate-vs-citrate comparison and the no-smell module, then conversion rises, because those are the top two complaints buyers have about the competitors. | Current 4-module A+ | The Module 5 A+ (6 modules) | Units sold per unique visitor |
Week 1
Ship the quick wins and the critical (P1) fixes that don’t need new creative.
Week 2
Upload the Module 4 title, bullets, description and backend search terms, then fill every missing attribute.
Week 3
Produce the Module 5 images, video and A+ modules; answer the top competitor complaints with proof.
Week 4
Start the Manage Your Experiments tests, brief the product fixes, then re-run the audit.
25 lower-priority fixes from Module 1 sit in your backlog after these four weeks.
Book a free 20-minute call with our Amazon team. Bring this report; we’ll tell you which three fixes to ship first and whether the rest is worth doing yourself or with help.
AMZ PDP Audits is built by Exclusiva Inc, an eCommerce growth agency for Amazon, TikTok Shop & DTC, behind 250+ Amazon product launches for health, wellness and supplement brands. exclusivainc.com
