Upload guide
Every audit scores all 11 pillars from public data. What your own Seller Central files add is precision: your real traffic, conversion and search funnel, instead of estimates. You download them yourself. We never ask for your login.
The whole flow
Level 1 · ~2 min
Your ASIN, hero keyword and up to 5 competitors. Full listing, keyword and competitor-complaint analysis. The revenue at stake is estimated from your revenue band.
Level 2 · ~25 min
Plus the Business Report and at least one of Search Query Performance, the search term report or your backend terms. Fixes are graded on your real traffic and conversion.
Level 3 · ~35 min
Plus your returns report, so your own complaints sit next to your competitors’ and product fixes can be briefed.
Not sure? List the ones you know. We complete the set from the top organic results for your hero keyword and tell you who we picked.
Click path
Reports › Business Reports › By ASIN › Detail Page Sales and Traffic by Child Item
What it unlocks: Your sessions, conversion rate (unit session %) and Buy Box % for this ASIN. The funnel stages are graded on your real numbers, and the revenue at stake uses your actual sales instead of a band.
Click path
Brands › Brand Analytics › Search Query Performance
Needs Brand Registry and a Brand Representative or admin role. Not brand registered? Skip it; the audit still runs.
What it unlocks: For every search that shows your product: your share of impressions, clicks, add-to-carts and purchases. It shows which stage of the funnel leaks, on which searches.
Click path
Advertising › Campaign Manager › Measurement & Reporting › Sponsored ads reports
What it unlocks: The searches that already convert when you pay for them. They move to the top of the keyword list for your title and bullets, and wasted spend on irrelevant terms is flagged.
Click path
Catalog › Manage All Inventory › Edit (your ASIN) › Keywords tab
What it unlocks: Completes the keyword score: unused space in the 249-byte limit, words that repeat your title, and missing high-volume terms.
Click path
Reports › Fulfillment › Customer Concessions › FBA customer returns
What it unlocks: Return reasons and comments in your customers’ own words. They become the “us” column of the competitor pain matrix and the evidence for any product or packaging brief.
From Seller Central, using the steps for each report above. Keep them as .csv.
Sign in at /dashboard (the link in your purchase email works too) and go to Run a new audit.
Click Seller Central reports and select all of them at once. Each file shows what we recognized it as, before anything is sent.
Paste the Search Terms field into Backend search terms; the byte counter shows if you’re over 249.
Press Run my audit. Already ran one? Open the report and use Add fresh Seller Central files to re-run it with your data.
Signed-in buyers can click Connect Seller Central on their dashboard. Amazon asks you to approve read-only access to two reports (Sales & Traffic, Search Query Performance); each audit then pulls them for that ASIN. Revoke it any time from your dashboard or from Seller Central → Apps and Services → Manage Your Apps.
